| A |
Audience |
Einfache Zielgruppe (boolsche Eigenschaft) |
|
|
{
"type": "A".
"key": "FG"
}
|
| AQ |
Audience Quantitative |
Zielgruppe mit zahlenmäßiger/quantitativer Eigenschaft (“Numerische” ZG) |
|
|
|
| M |
Medium |
Einfaches (Print-) Medium |
|
|
|
| MB |
Medium Broadcast |
Rundfunk- Medium (Radio/TV) |
|
|
{
"type": "MB",
"key": KEY,
"time": TIME
}
|
| MO |
Medium Online |
Online-/AGOF- Medium |
|
|
{
"type": "MO",
"key": "AGOF_1und1",
"period": "DM"
}
|
| PLAN |
Plan |
Media Plan |
|
|
{
"type": "PLAN",
"placements": [
{
"medium": {
"type": "MO",
"key": "AGOF_IPN11547",
"period": "DM"
},
"conditions": {
"gross": true,
"agencyCommission": 0,
"cashDiscount": 0,
"vat": 0,
"rateCard": {
"date": "2013-07-30T23:00:00.000Z",
"dateRule": "MostRecent",
"daysOfWeek": []
},
"online": {
"adFormat": "AGOF_Werbeform_20",
"pricing": "TryFixPrice"
}
},
"frequency": 1,
"pi": 2000000
}
]
}
|
| SM |
Scale Master |
Skalen- Master |
|
|
|
| SG |
Scale Group |
Skalen- Master |
|
|
|
| N |
Node |
Generischer Knoten im Browser- Tree |
|
|
|
| $OR |
OR Combined Audience |
Oder-verknüpfte Zielgruppe |
|
|
{
"type": "$OR",
"items": [
{"type": "A", "key": "AG23A"},
{"type": "A", "key": "AG23C"}
]
}
|
| $AND |
AND Combined Audience |
Und-verknüpfte Zielgruppe |
|
|
{
"type": "$AND",
"items": [
{"type": "A", "key": "1M"},
{"type": "A", "key": "1A7099"}
]
}
Verknüpfte Zielgruppen sind beliebig verschachtelbar, Beispiel:
{
"type": "$AND",
"items": [
{
"type": "$AND",
"items": [
{
"key": "1F",
"type": "A"
},
{
"type": "$OR",
"items": [
{
"key": "1A1417",
"type": "A"
},
{
"key": "1A1819",
"type": "A"
}
]
}
]
},
{
"key": "GGA3",
"type": "A"
}
]
}
|
| $PLAN |
PLAN Combined Count Item |
Plan-verknüpfte Zählelemente |
|
|
{
"type": "$PLAN",
"items": [
{ /* item 1 */ },
{ /* item 2 */ },
...
{ /* item N */ }
]
}
|
| $EXCEPT |
EXCEPT Combined Count Item |
Ausschluss/Komplement-verknüpfte Zählelemente (Differenz der Mengen) |
|
|
{
"type": "$EXCEPT",
"items": [
{ /* item 1 */ },
{ /* item 2 */ },
...
{ /* item N */ }
]
}
|
| $NOT |
NOT Combined Count Item |
Nicht-verknüpftes Zählelement |
|
|
{
"type": "$NOT",
"items": [
{ /* item */ }
]
}
|
| $AV |
Average Combined Count Item |
Durchschnitts-verknüpfte Zählelemente |
|
|
{
"type": "$AV",
"items": [
{ /* item 1 */ },
{ /* item 2 */ },
...
{ /* item N */ }
]
}
|
| $COUNT |
Count Combined Count Item |
Zähl-verknüpfte Zählelemente |
|
|
{
"type": "$COUNT",
"min": 3,
"max": 10,
"items": [
{ /* item 1 */ },
{ /* item 2 */ },
...
{ /* item N */ }
]
}
|
| $XOR |
XOR Combined Count Item |
Exclusiv-Oder-verknüpfte Zählelemente |
|
|
{
"type": "$XOR",
"items": [
{ /* item 1 */ },
{ /* item 2 */ },
...
{ /* item N */ }
]
}
|